How to Use the Placebo Effect

Credible people can do incredible things. Credibility is the major factor because it’s necessary to look/sound/behave in a plausible and expected way when you wish to leverage the placebo effect. Continue Reading →

NLP Influence 3 – Placebos, Persuasion and Urban Myths

In the previous parts of this series, (part 1 part 2) I’ve looked at the psychology of our natural decision-making processes (convincers) and some ways to bypass those processes. In Continue Reading →