Framing is a key influence skill which you really mustn’t underestimate.
Framing selects a viewpoint and cherry-picks the facts you present in support of that viewpoint. In short, it creates bias using only truth.
How does that work?
Here’s an example of how the art of framing can be used effectively – to make your decisions for you.
Suppose you tell someone that tapwater is basically really dilute bleach. It is actually true, so – after they’ve checked – they’ll probably freak out about it. They may even start an expensive bottled water habit so they can have ‘pure’ drinking water.
However, if you instead told them that their tapwater sits in a pipe for 3-4 days before it actually reaches their home, and no, no-one actually cleans those pipes… they’ll probably demand that you put something in it to stop it going bad. Something like, for example, chlorine.
This is how two groups of people can be looking at the same set of facts and still draw different (and often opposing) conclusions.
Those groups may face each other in the boardroom, a courtroom, or across a political divide.
But framing is at work in less obvious places too, in your daily life, mainly because framing works like a type of post-hypnotic suggestion.
Framing is everywhere, because we all tend to frame information according to our own viewpoints.
Be more aware of your frames and you’ll understand better how you’re being influenced – and how you’re unknowingly influencing others. That way everyone gets access to a better set of choices.
Agree, disagree? Join the discussion in the comments below.