“I don’t need a coach”

“I’m doing well at what I do. No one can just come in and tell me how to do it better – they don’t know my business.”

That could well be true – and that isn’t what a coach does anyway.

Before considering what a coach does, consider this:

  • Usain Bolt has a coach
  • Barack Obama has a coach
  • Madonna has a coach

These are people at the very pinnacle of their profession – and they all benefit from the services of a coach.


To answer that, you need to know what a coach actually does that adds such tremendous value for even these high performers.

Coaching isn’t for wimps – it can involve looking into areas that you would rather ignore, or are sensitive about. This is usually where the greatest benefit of change may be found. It takes courage and a high degree of personal honesty to explore these areas – and grow as a result.

What is valuable about coaching?

  1. The coach acts as a sounding board for your ideas and outcomes.
    The important things in life often need some consideration. What if you could have someone really listen and help you to clarify your thoughts while you think out loud?
  2. The coach pinpoints any blind spots in your thinking.
    We all, at times, miss something important that is going on in our lives because we don’t know to look for it. It’s good to have a second pair of eyes looking out for new opportunities and things that are sabotaging your success.
  3. The coach helps you to create breakthroughs in vital areas of your life
    Sometimes, we get stuck and can’t see a solution or sometimes your performance plateaus. The insight of a person who thinks differently from you is vital at this point.

To find out how valuable this is to you, ask yourself this question:

“What impact would each of these three benefits have on your work life, your personal effectiveness or your happiness?”

Really think about it – and now is the time for some of that personal honesty – keep going until you have a list of at least ten items.

Now look at your list – how important is it to you to achieve those?

If you want to take this further, contact me. I can help you to do this.

"I don't need a coach" by
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