Frame Control – how the art of framing can make your decisions for you

Framing is a key influence skill which you really mustn’t underestimate.

Framing selects a viewpoint and cherry-picks the facts you present in support of that viewpoint. In short, it creates bias using only truth.

How does that work?

Here’s an example of how the art of framing can be used effectively – to make your decisions for you.

Suppose you tell someone that tapwater is basically really dilute bleach. It is actually true, so – after they’ve checked – they’ll probably freak out about it. They may even start an expensive bottled water habit so they can have ‘pure’ drinking water.

However, if you instead told them that their tapwater sits in a pipe for 3-4 days before it actually reaches their home, and no, no-one actually cleans those pipes… they’ll probably demand that you put something in it to stop it going bad. Something like, for example, chlorine.

This is how two groups of people can be looking at the same set of facts and still draw different (and often opposing) conclusions.

Those groups may face each other in the boardroom, a courtroom, or across a political divide.

But framing is at work in less obvious places too, in your daily life, mainly because framing works like a type of post-hypnotic suggestion.

Framing is everywhere, because we all tend to frame information according to our own viewpoints.

Be more aware of your frames and you’ll understand better how you’re being influenced – and how you’re unknowingly influencing others. That way everyone gets access to a better set of choices.


Agree, disagree? Join the discussion in the comments below.

Hypnotic Conversations – a quick look inside the book

By now, you will have some idea why the Hypnotic Conversations approach is different from so-called ‘conversational’ Hypnosis.

If you’re still on the fence about whether you should get the book, I’m going to make it easy for you to make a decision.

I’m going to give you a peek at what is inside:

First, I begin with an introduction to Hypnosis. I don’t believe in boring you with unnecessary fluff, so there’s no ‘history of Hypnosis’ in there.

Instead, I show you what the existing types of Hypnosis have in common, bust some myths – including some faulty logic held by many hypnotists – and show you how it’s possible to use Hypnosis effectively in any area of your life.

In the next part of the book, you get into the structure of hypnosis. You’ve seen the structure in broad strokes in video 5 (The Truth About Trances). I go into detail on each element of creating a hypnotic state conversationally, so that when you’ve mastered that part, you’ll have a hypnotic conversation rather than a trance.

I cover creating good suggestions and how to use stories/metaphors. Did I mention that there are exercises which help you build up your skills piece-by-piece?

The third part of the book deals with learning powerful Hypnotic language patterns – you’ve had a taste of this in video 7 (Practicing Hypnotic Language) so if you’re really into hypnotic language, you’ll be delighted to use this section to develop your hypnotic abilities. There are 18 skill-builder exercises for you in this part alone.

The fourth part of the book deals with creating advanced structures. Half of this covers methods for creating action-at-a-distance suggestions in ordinary language. You met one of these on video 9 (Suggestion at a Distance) and you’ll meet four more in detail here.

The second half of this advanced section covers advanced patterns in metaphor – that’s storytelling to you and me. You’ll learn what needs to go into a story to make it compelling and memorable. You’ll be able to identify these elements in movies, books and TV shows – and in the news too.

You will also learn how stories themselves can be used a units within larger structures. If you’re into hypnosis or NLP, you might be thinking “Nested loops.” They’re just a small part of this, being only one of three bigger structures you’ll meet, but I do show you how and why they work, as well as when to use them – conversationally. Read this part thoroughly and you’ll realise that most people don’t do these advanced structures justice. You’ll be able to, though, if you master the basics and put the practice in before attempting anything in this section.

The final part of the book strips away all the complexity – by stripping away all the language – leaving you with a variety of effective methods for non-verbal suggestion. Combine this skill-set with your new appreciation of trance and Hypnotic language… it’s powerful – you get the idea.

If you really want to master everyday Hypnosis, or be led through the Hypnotic process in detail, with plenty of examples and practical exercises, get my book Hypnotic Conversations: The Secret Structure Behind Everyday Hypnosis.

It’s time to step into a new Hypnotic world. There is no better time than right now. Excited? Then dive right in. You’ll love it.