NLP Word Power 2 – Words That Lend Influence

Some words can be used to ‘lend’ influence to others. In this pattern, two things become linked in a person’s mind. There are various simple words to do this, words that you use every day.

Linking with a simple conjunction, such as ‘and’, can be very powerful, because we tend to consciously ignore small words.

At this point you might be thinking “seriously – ‘and’ ? That’s it?” Bear with me.

Because we ignore words like ‘and’, we need to sharpen our awareness to notice the effect of this linking.

How it’s misused:

For example, think about the phrase “health and beauty”. We see this fairly often and don’t question it, but do the two necessarily belong together?

Are healthy people necessarily beautiful? Are beautiful people necessarily healthy? I’m sure we can agree that the link between the two is nowhere near as definite as the phrase might imply. How about “health and safety”? Again, the link is tenuous at best. This is true of many statements which are linked with the word ‘and’.

How about an advertising example: Have a coke and a smile

How you can use it powerfully:

On the upside, this language pattern is really easy to use. Just link something together with something else using ‘and’. Here are some examples.

“relax and enjoy yourself”

“have fun and do well in your interview”

“take your time and come up with the right answer”

It’s really simple and you can test it out for yourself.

Summary:

To add borrowed influence to an idea, use simple linkages like ‘and’.

Changing behaviour – Leveraging Values

In NLP, we talk a lot about ‘values’ – those ideas and concepts that hold importance for each of us.

It’s widely believed that knowing your values in a specific area of life, or for a specific outcome is a positive thing.

However, ‘leveraging’ values has received a lot of bad press, often described as manipulative and therefore given negative connotations (e.g. the usual approach to making a new law more palatable to the population is to tie it back into values – “putting your fingerprints on your passport is about security”. You’ve probably heard someone say “I don’t like it… but security is really important to me”.)

I like to give examples of how these tools can be used positively to create useful changes in behaviour, so I’ve included the video below which leverages ‘fun’ :

NLP Influence 3 – Placebos, Persuasion and Urban Myths

In the previous parts of this series, (part 1 part 2) I’ve looked at the psychology of our natural decision-making processes (convincers) and some ways to bypass those processes.

In this final part, find out how both convincers and bypass techniques can be used to create significant practical effects.

Topics covered include urban myths, creating more effective placebos and managing reality.

Questions and comments are welcome below:

NLP Influence 2 – How to Bypass Convincers

In my previous post on this topic, I explored the psychology behind our natural decision-making processes – and how you can make use of that knowledge to be more persuasive.

This time, I’m going to show you several of the ways you can bypass those natural processes by making use of some common mental short-cuts.

Come back soon to see part 3 of this series, which describes how these methods can be used to create urban myths, manage reality and increase the effectiveness of placebos.

You can ask questions and make comments below:

NLP Influence and Metaprograms

One of the major realisations that comes from learning NLP is that we all experience the world in different ways.

In NLP, one of the ways in which we describe this distinction is through ‘metaprograms’.

In practical terms, metaprograms are a series of filters through which we experience the world. They dictate what we focus on, how we best absorb information and what our expectations are.

Metaprograms do their filtering ‘out of awareness’, so only the informed mind can catch them at work.

Two of these filters in particular can influence other people’s decisions. Watch my video below to learn more about them:

The most powerful way to incorporate metaprograms into your communication is to listen and be aware of which ones a particular person uses most. Then tailor your communication to fit that.

That’s all for now. See Part 2 here.

If you have any questions or comments, you can add them below.