Frame Control – how the art of framing can make your decisions for you

Framing is a key influence skill which you really mustn’t underestimate. Framing selects a viewpoint and cherry-picks the facts you present in support of that viewpoint. In short, it creates Continue Reading →

How to Use the Placebo Effect

Credible people can do incredible things. Credibility is the major factor because it’s necessary to look/sound/behave in a plausible and expected way when you wish to leverage the placebo effect. Continue Reading →

Surrounding yourself with resources

Time for a simple question: what is your favourite colour? I know that it’s a fairly trivial ‘small-talk’ question, yet our colour preferences can have some interesting implications. Think about Continue Reading →