Inside The Science of Ethical Influence

Since I teach hypnosis and NLP, plenty of people ask me about influence and persuasion. Many people wrongly assume that influence is about ‘clever’ language, often to the point of asking for ‘scripts’.

The truth is that the language is far less important than certain other motivating factors that surround the influence situation.

There are six universal factors in influence and persuasion that you should be aware of.


  • it is important to be aware of when someone might be trying to influence you against your interests
  • it is useful to know how to influence someone ethically

I know that, for some, the words ‘ethical’ and ‘influence’ don’t normally belong in the same sentence. The difficulty is that we can’t not influence each other, so – if you consider yourself to be ethical – you need to know how to do this for the best of all concerned. And ethical influence is the only good long term persuasion strategy.

The six influencing factors are described in the video below. This is the work of Dr. Robert Cialdini, the most cited expert on influence and persuasion.

Notice how so little of this is about clever or convoluted language. All influence depends on simple, normal everyday actions – done with awareness for mutual benefit.

NLP Influence 2 – How to Bypass Convincers

In my previous post on this topic, I explored the psychology behind our natural decision-making processes – and how you can make use of that knowledge to be more persuasive.

This time, I’m going to show you several of the ways you can bypass those natural processes by making use of some common mental short-cuts.

Come back soon to see part 3 of this series, which describes how these methods can be used to create urban myths, manage reality and increase the effectiveness of placebos.

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