Changing behaviour – Leveraging Values

In NLP, we talk a lot about ‘values’ – those ideas and concepts that hold importance for each of us.

It’s widely believed that knowing your values in a specific area of life, or for a specific outcome is a positive thing.

However, ‘leveraging’ values has received a lot of bad press, often described as manipulative and therefore given negative connotations (e.g. the usual approach to making a new law more palatable to the population is to tie it back into values – “putting your fingerprints on your passport is about security”. You’ve probably heard someone say “I don’t like it… but security is really important to me”.)

I like to give examples of how these tools can be used positively to create useful changes in behaviour, so I’ve included the video below which leverages ‘fun’ :

Changing behaviour - Leveraging Values by

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