How to Use the Placebo Effect

Credible people can do incredible things. Credibility is the major factor because it’s necessary to look/sound/behave in a plausible and expected way when you wish to leverage the placebo effect. Continue Reading →

Surrounding yourself with resources

Time for a simple question: what is your favourite colour? I know that it’s a fairly trivial ‘small-talk’ question, yet our colour preferences can have some interesting implications. Think about Continue Reading →

Video: Learning to see with your sense of touch

Doctors used to believe that certain parts of the brain couldn’t develop or change after childhood. This meant it was widely accepted that certain functions, if lost in adulthood, could Continue Reading →