How to Use the Placebo Effect

Credible people can do incredible things. Credibility is the major factor because it’s necessary to look/sound/behave in a plausible and expected way when you wish to leverage the placebo effect. Continue Reading →

Changing behaviour – Leveraging Values

In NLP, we talk a lot about ‘values’ – those ideas and concepts that hold importance for each of us. It’s widely believed that knowing your values in a specific Continue Reading →

Surrounding yourself with resources

Time for a simple question: what is your favourite colour? I know that it’s a fairly trivial ‘small-talk’ question, yet our colour preferences can have some interesting implications. Think about Continue Reading →