Buy this book! Seriously.
You’ve probably noticed that I don’t make recommendations very often. This book is an exception because I think it has something for everyone.
It’s a book about influence and we all influence each other every day whether or not we want to – even when we’re trying not to.
Those of you who have trained with me know that the only other book I recommend on influence is by Robert Cialdini. That’s because Cialdini’s approach is straightforward, ethical and supported by good research.
Flipnosis is all about instant influence and how that works. Dutton is a psychologist, so the material in his book is well researched. It’s also very readable, facinating and entertaining too.
I recommend it highly.
For more info, go and have a look at the reviews: http://amzn.to/j64wxd
Or if you’re in the USA, it has a different title. Go here to take a look: http://amzn.to/lclfss
